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The Content Conversation: Why Our Approach to B2B Content Works
“They didn’t understand me, my brand, or my voice.” “They didn’t understand my industry or expertise.” “They didn’t understand my audience or their needs.” These
Thought Leadership Content: What It IS and What It’s NOT
Consumers crave it. Marketers obsess over it. Brands want to be known for it. “It” is thought leadership, that mysterious blend of big ideas and
White Paper: ChatGPT vs. Human Content Writers
ChatGPT has drawn global attention for its ability to quickly generate written content, from simple social media posts to complete long-form blogs. But can AI
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A Guide to Providing Content Writers with Useful Feedback
Whether your organization is creating content in-house or partnering with an agency for content development services, feedback is key to getting the results you want.
Solutions to Common Content Marketing Challenges
We know as well as anyone that creating high-quality content is challenging—maybe even more challenging than you anticipated. Your content marketing strategy requires a comprehensive
Are You Giving Enough Consideration to This Audience? No, It’s Not Your Customers.
While you’re busy developing high-quality content for your customers, you may be overlooking a valuable audience: your current and future employees. The heart of any
Want a Content Marketing Strategy That Works? Consistency Is Key
Your team’s time and talent are precious, whether your business has 1,000 skilled employees or a crew of three. So, if you’re going to invest
Case Study: From PR Pro to Thought Leader
How Every Little Word Helped Goodwin Consulting Amplify its Voice We could tell you about what we do until we’re blue in the face. But
