
How to Stand Out When You Have to Play It Safe
Differentiation for Risk-Averse Brands Every marketing and communications leader wants their company to stand out. But if it feels like everyone in your vertical is
For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads.
Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm.
Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.”
Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory.
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