“You can shape culture—and in fact you must—because if you don’t, it will still exist.”
Ann Melinger
CEO and owner of bink
Are you being intentional enough about your company’s culture?
Ann Melinger is the CEO and owner of bink and an internationally recognized expert in organizational culture, employee engagement, and change management. With more than 25 years of experience, Ann has worked across global communications agencies and now leads teams helping organizations align culture with business strategy.
In this episode, Ann Melinger joins Kristen to discuss culture as a driver of business performance.
A strong, performance-driven culture isn’t something that just “happens”—and it’s not about perks or pizza on Fridays. Ann emphasizes that companies with the strongest cultures design them intentionally, communicate them clearly, and reinforce them operationally.
That work starts at the top. Leaders must align on what kind of culture they need to achieve business goals. From there, communicators are responsible for crafting a clear narrative: who we are, where we’re going, and how each person’s work connects to that bigger picture.
But words aren’t enough on their own. There must be systems in place that define how people are hired, onboarded, promoted, and recognized. Ann underscores the importance of comms and HR working together to align processes and communications across the employee lifecycle.
If you’d like to connect with Ann, you can do so here:
Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.
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