Every Little Word logo

Lisandro Castaño on Communicating Through Transformation

How can leaders maintain trust when everything feels uncertain?  

Lisandro Castaño is Director of Corporate Development Communications at Johnson & Johnson. Born and raised in Argentina, he has spent 13 years at the company in roles spanning talent acquisition, change management, and strategic communications. Four years ago, he relocated to the United States to join the global corporate affairs team, supporting executive and employee communications at a global level. 


In this episode, Lisandro joins Kristen to talk about how to communicate through periods of transformation. 								

				

				

				

							

			

		

						

				

				

				

					
Watch or Listen to the Episode
				

				

				

				

							

			

		

						

				

				

				

									Watch the full episode here or listen to it on Spotify or Apple Podcasts.								

				

				

				

							

			

		

						

				

				

				

							

			
		

						

				

				

				

							

			

		

						

				

				

				

					
The Big Idea: Maintaining Trust When Everything Feels Uncertain 
				

				

				

				

							

			

		

						

				

				

				

									Lisandro frames uncertainty as the new normal in the workplace. While older generations expected stability, newer ones have experienced the opposite: layoffs, restructurings, and seemingly endless periods of change. To maintain trust, leaders must communicate in a way that is authentic, honest, and direct. 


Rather than waiting to send out the perfect message, Lisandro favors quickly explaining the “why” and “why now,” and keeping people updated so they know what to expect at each phase of a transformation. Additionally, he emphasizes that it’s critical to approach communication as a two-way dialogue and be willing to listen. 
								

				

					

		

					

		

				

						

					

			

						

				

							

			

						

		

						

				

				

				

							

							
"Whatever we put out there, however beautiful, if people don't feel heard, if they don't feel their emotions are taken into consideration, it's not going to work."

			
						

				

											

													

					
										

														
Lisandro Castaño

																						
Director, Corporate Development Communications at Johnson & Johnson

													

									

			

					

						

				

					

		

					

		

				

						

					

			

						

				

					
Key Takeaways
				

				

				

				

							

			

		

						

				

				

				

									
    
 	
  • Communicating quickly and clearly builds trust. People would rather hear an honest account of what’s happening, and why, as soon as possible than receive a polished message that’s too little, too late.  
    • 
 	
  • One size does not fit all when communicating. Understand who your audience is, and adjust your approach accordingly.  
    • 
 	
  • No matter how polished the communication, if people don’t feel heard or like their emotions are being taken into account, it won’t be effective. That “emotional ROI” is the hardest thing to measure. 
    • 

								

				

				

				

							

			

		

						

				

				

				

					
Ways to Connect with Lisandro
				

				

				

				

							

			

		

						

				

				

				

									If you’d like to connect with Lisandro, you can do so here:
								

				

				

				

							

			

		

						

				

				

				

					
What to Do Next
				

				

				

				

							

			

		

						

				

				

				

																	

				

				

				

							

			

		

						

				

				

				

							

			

		

						

				

				

				

							

			

		

						

				

				

				

							

			

		

						

				

				

				

							

			

		

						

				

					

		

					

		

				

						

					

			

						

				

							

			

						

		

						

				

				

				

					
Catch All New Episodes of Expertly Said
				

				

				

				

							

			

		

						

				

				

				

									
Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.
								

				

				

				

									
Hit subscribe wherever you get your podcasts, and follow along as we bring great ideas to the world, one conversation at a time.
								

				

				

				

							

							
					
						Apple
											
				
							
					
						Spotify
											
				
					

						

				

					

		

					

		

				

						

					

			

						

				

							

				
				
				
				

		
						

				

					

		

					

		

				

				
		

		

					

						

					

			

						

				

									
We use cookies to improve your experience on our site. To find out more, read our privacy policy and terms and conditions.
								

				

				

				

									

					
						
									Accept & Close