What makes executive communication successful?
Chuck Anderson, Associate Director of Manufacturing, Engineering, and Contracting Communications at AbbVie, has spent more than two decades helping senior leaders communicate with clarity and confidence.
In this episode of Expertly Said, Chuck talks with Kristen Sweeney about what it takes to help leaders connect in ways that truly resonate.
The best executive communication is rooted in trust, not only between the executive and their audience but also between the executive and the expert who helps them craft their messaging.
As Chuck explains, every campaign should begin with getting clear about the purpose: What’s the goal? Who’s the audience? What do you want them to take away? From there, Chuck tailors the communication approach to the executive’s strengths (e.g., speaking on video, writing an article) and helps them show up as their authentic selves.
When leaders speak in their own voice and communicate with honesty and confidence, they earn credibility—and that’s what carries them through the times that matter most.
Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.
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