Every Little Word logo

Eric Crews on His Commitment to Thought Leadership

What would happen if you stopped aiming for perfection in your marketing and communications and focused instead on showing up authentically and consistently?

Eric Crews has spent his career building companies and helping other entrepreneurs do the same. As founder and CEO of Crews & Co., his work draws on decades of scaling organizations, from teaching college students to run summer businesses to leading teams that have driven hundreds of millions in added profit. 

In this episode of Expertly Said, Eric joins Kristen Sweeney to discuss the origins of his thought leadership content and his commitment to getting it into the world.

Watch or Listen to the Episode

Watch the full episode here or listen to it on Spotify and Apple Podcasts.

The Big Idea: Thought Leadership Is a Disciplined Commitment

When Eric began working on thought leadership content, he didn’t yet have documented messaging or positioning, but he did have a clear strategy. He knew exactly whom he wanted to reach, how often he wanted to speak to them, and the tone and structure that would make the content valuable. That specificity became the backbone of his weekly newsletter, which he describes as a “storefront”—something readers can depend on at the same time each week.

Consistency is key for Eric, and for him it’s about demonstrating reliability, building a recognizable presence, and creating a repository of useful ideas over time. He views the newsletter as both a direct line to entrepreneurs and a long-term asset: a source of content that can be repurposed across channels. Importantly, he understood from the outset that honest and vulnerable content performs best. The clarity he brought to the earliest decisions continues to shape the newsletter to this day. 

“What I've learned is to just get stuff out there. Let consistency and steadiness win the game. Perfection is not attainable, so just do your best. We write 52 pieces a year. We never miss a week.”
Eric Crews
Founder and CEO, Crews & Co.

Key Takeaways

  • Start with a clear goal in mind when creating content; each medium should serve a clear purpose.

  • Publishing content consistently—same day, same time—is essential to building trust with readers. Plus, predictability reinforces the impression that a business is steady and dependable.

  • Too many leaders and companies allow an attachment to perfection to stand in the way of producing and publishing content.

  • Vulnerable, human content builds trust and drives engagement; leaders must be willing to speak openly and honestly.

  • Content published on one channel—in this case, newsletters—can be repurposed in other channels (e.g., LinkedIn, webinars, websites).

Ways to Connect with Eric

If you’d like to connect with Eric, you can do so here:

Look out for Eric’s book hitting shelves soon.

Catch All New Episodes of Expertly Said

Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.

Hit subscribe wherever you get your podcasts, and follow along as we bring great ideas to the world, one conversation at a time.

Apple Spotify

We use cookies to improve your experience on our site. To find out more, read our privacy policy and terms and conditions.

Accept & Close