“Being in business as long as I have been, my superpower is my connections.”
Mary Lou Andre
Founder and CEO, Dressing Well
What would you do if suddenly, you had to reinvent your business?
Mary Lou Andre, founder and CEO of Dressing Well, assists leaders in leveraging style as a tool of communication and confidence. An accomplished entrepreneur, speaker, author, stylist, coach, mastermind facilitator, and nonprofit leader, Mary Lou has worked with a wide range of leaders, including corporate CEOs, governors, media personalities, and more.
In this episode, Mary Lou talks to Kristen about how the COVID-19 pandemic empowered her to elevate her brand in ways she never would have imagined.
In March 2020, Mary Lou found herself in a scary position. With the onset of the pandemic, she had lost a major contract and was facing a great deal of uncertainty about her business. She knew she needed to do something, so she leaned into what she knew she could count on: her long-standing client relationships.
Knowing people were isolated at home, she quickly created a small executive group coaching program that she could monetize. That initial revenue enabled her to invest in a program to help her develop an online course.
Guided by a coach, she launched a Facebook group and began hosting the Beyond Dressing Well Live Show. The experience was unfamiliar, stressful, and at times terrifying, but she committed to showing up weekly, eventually building a large audience and laying the groundwork for new revenue streams. Throughout this journey, Mary Lou consistently drew on her past experiences and strong connections.
Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.
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