Steve respects the value of strong, concise writing, but he sees limits to what text alone can achieve. Video, he argues, conveys the human elements—compassion, humor, sarcasm, personality—that are often difficult to convey in written material.
A short, well-made video can save time by replacing a long meeting or a dense email, while also ensuring the message lands as intended. Unlike a meeting that disappears once it ends, a video can be replayed and revisited for clarity.
Kristen adds that her team uses video in a similar way, turning what might otherwise be a confusing review process into a more interactive and personal exchange. Together, Kristen and Steve discuss how video and writing each play a valuable role in the world of communication.
Data from Novo Nordisk shows that stories accompanied by video receive twice as much engagement on the company’s internal platform as those without.
Video can replace unnecessarily long meetings or emails. A short clip provides a lasting record that can be rewatched and absorbed on the viewer’s schedule.
People feel connected when they see the actual person delivering a message rather than just a name on an email. Tone of voice, expression, and personality come through via video in ways text alone cannot.
The optimal video length is 60 to 90 seconds. Brevity keeps audiences engaged and ensures the main point doesn’t get lost.
Expertly Said is a podcast on the art and impact of communication. Each episode features a conversation about how people connect with understand and influence one another.
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