AI may not be going anywhere, but neither is the need for real human judgment.
When we first published our white paper on ChatGPT vs. human writers, we were doubtful that AI could actually enhance our content marketing services in any meaningful way.
Fast-forward a couple of years, and our perspective has evolved. Like many, we’ve spent time testing and refining tools like ChatGPT—tools whose capabilities are only getting stronger. (Cue existential panic.)
In this new white paper, we walk you step by step through our standard content creation workflow for a recent content asset, revealing where we used AI and where we deferred to our trusty human brains.
