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Should You DIY or Outsource Your Content Marketing?

Content marketing is incredibly impactful and effective, yet it’s one of the last investments many business owners make—often due to a perceived lack of resources. 

craft content that performs, you essentially have four options:

  1. Create all of your marketing content yourself
  2. Hire a full-time, in-house content creator or team
  3. Contract a big, fancy content marketing agency
  4. Collaborate with a content marketing partner

Pick Your Perfect B2B Content Marketing Strategy

Any one of these solutions can drive powerful results, but your experience will differ dramatically from one option to another. 

Let’s look at each possibility so you can determine the best content marketing approach for your business.

Option 1: Create all of your marketing content yourself

Whether you sell a product or a service, content marketing requires the same set of skills:

  • Writing
  • Designing
  • Video
  • SEO
  • Analytics
  • Blog management
  • Email marketing
  • Social media marketing
  • A whole lot of other stuff like project management and consuming large amounts of caffeine

Can you do all of these things yourself? Maybe.

More importantly,
do you have time to do all of these things? Unless you never sleep, the answer is: no, you do not. (Even with the large amounts of caffeine.)

As a CEO, owner, or executive,
you do not have time to take on all the responsibilities of an entire content team.

So let’s move on.

Option 2: Hire a full-time, in-house content creator or team

If you have the budget to build your own content team, more power to you! 

Most companies begin with a solo blogger or social media manager and then grow from there. Others start by hiring a Marketing Director or Chief Marketing Officer and empowering that leader to build a team.

Needless to say, your budget will play a significant factor in the success of your content. According to
Glassdoor, a US-based Content Marketing Executive with 10+ years of experience commands anywhere from $67,000 to $111,000 annually. A Content Marketing Specialist with fewer than three years of experience earns between $48,000 and $70,000 per year.

Depending on the size of your company, hiring an in-house content team may make sense. But for many smaller businesses and independent consultants, in particular, full-time marketers at any level simply aren’t in the budget.

Option 3: Contract a big, fancy content marketing agency

You’ve probably heard of the “big guys”—high-dollar marketing agencies known for massive campaigns. Agency Spotter names Accenture Interactive, PwC Digital Services, and IBM iX as the top three earners in the US, each with revenues in the billions.

The “smallest” firm on the list is Freeman, at number 50. The Texas agency brings in $460
million annually and boasts 7,000 employees.

Are you picking up what we’re putting down? 

Big, fancy agencies require seriously huge budgets.

So let’s keep going.

Option 4: Collaborate with a content marketing partner

What is a content marketing partner? We use this phrase to describe the perfect balance between in-house employees and big external agencies.

A content marketing partner gives you the broad skill set of an agency with the high-touch personalization of a team member.

Depending on your company’s unique needs, your perfect content partner may be an experienced individual or a small team. This professional or collective will work closely with you to:

  • Develop a B2B content marketing strategy
  • Refine a distinct voice for your content
  • Create impactful, data-informed content
  • Help you deploy your content consistently 

Best of all? You’ll often get all of this for less than the salary of a single content creator with minimal experience.

Every Little Word is a content marketing partner—a lean team of creators and strategists who deliver high-quality content that reflects your brand and
speaks directly to your ideal audience.

What You Get When You Collaborate with a Content Partner

If you’ve made it this far, you’ve likely already identified that you, personally, cannot create your company’s marketing content, that hiring a content team isn’t currently the best move, and that contracting a big agency is totally out of the question.

So let’s take a look at what you can expect from a content marketing partner like Every Little Word.

Personalized strategy

There’s no such thing as “one size fits all” content. Every business needs its own B2B content marketing strategy and a team who knows how to implement it.

Every Little Word gets to know your industry, your business, your brand, your audience, and your goals. We invest the time necessary to customize a content approach that works for you, from the frequency of your publications to the platforms we prioritize.

If you need a fully outsourced solution, we can handle it all, from creation to deployment. Or, if you’ve got a marketing coordinator who can handle the publication and management, we can do the heavy lifting of content creation. Either way, you get to outsource the content production and focus on what you do best.

Skill and experience

Just because you know how to make dinner doesn’t mean you would call yourself a chef. 

The same concept applies to content marketing. 

Even a degree in marketing or English doesn’t immediately qualify someone to write high-level strategic content that resonates with your specific audience. At Every Little Word, our experienced content creators are adept at: 

On-brand storytelling

Today’s audiences want more than facts and figures. They want stories. And the ability to wrap even the most mundane message in a story is a skill in and of itself.

Every Little Word knows that to tell your story, we need to understand you and your business. That’s why we interact with your company’s subject matter experts, learning the ins and outs of your company and developing strategies for communicating
your most important messages throughout your market. 

And because we work outside the echo chamber of your internal team, we keep a foothold in two worlds: the world of your business and that of your target audience.

Perfected processes

You don’t need to build the process, manage the process, or even know what the process is. Every Little Word is your showrunner. We handle everything you can’t or don’t want to deal with.

With the right content marketing partner, you impart ideas and approve each piece to be published, but you’re free from the burden of project management. Thanks to our tried-and-true processes, your content will always be on-deadline, fully polished, and deliciously consumable.

Scalable resources

Hiring is a process—you already know that. An external content partner, however, can scale your services up and down according to season or scenario. No need to hire and fire, and no stressing about losing your favorite contractor.

Make Every Little Word Your Collaborative Content Partner

Every Little Word can help you develop your company’s brand, build an engaged audience, and establish you as an industry thought leader.

Our mission is to share great ideas with the world. Will you let us share yours?

Book a Discovery Call to get started!

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